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Ordinary Hero, Paul Coleman 29 Jan 2008

Read about our ordinary Hero,
Paul Coleman, who has since
1990 walked over 44,000 km
through 39 nations, planting
trees and encouraging people
to preserve the natural
environment. read more...



When we were Children, we dreamed of being Heroes. We sought to use our unique
abilities to make a difference in the World. The time has come where our World needs
us to call upon those ideals the most. For each and every one of us to take the
opportunity to be a hero right now.


When we formed our company, we wanted more than to just start another business.
We wanted to help ordinary people become heroes for our planet. Our mission is to have
people care about each other and about our planet.


Whether you buy our products or partner with us with proceeds of our
products going directly to tree planting and conservation efforts we are – together,
propagating positive change.


Together we can be Heroes for our future and for all that we leave
behind; our Planet, our Children and their Future.


Together we can work to protect the interests of little
heroes everywhere.


“We extend a warm welcome to you: our real life heroes
thank you for taking the time visit our site. Please explore
and come back again soon”. Raymond Yap, Founder.