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your questions.

Ordinary Hero, Paul Coleman 29 Jan 2008

Read about our ordinary Hero,
Paul Coleman, who has since
1990 walked over 44,000 km
through 39 nations, planting
trees and encouraging people
to preserve the natural
environment. read more...


Our Impact

Our business model is simple yet impactful. Whether you buy our products or partner with us, together we are making a positive impact. Proceeds from our products will go directly to tree planting and conservation efforts.


By selecting from our product range, you have made a contribution that will cumulatively make an impact in the road to protecting our planet.


In wearing our “HeroesToo” merchandise, you are helping to spread much needed awareness and attention in your local community about global warming and the role that each of us can play in minimizing its impact.


In keeping with our commitment to operate as a caring business, we will contribute approximately
50 per cent of our revenue to environmental protection groups who have a history of accountability and transparency. Your purchases will go towards critical activities such as tree planting and conservation of protected lands and will create much needed jobs for people living in poorer rural communities. We will work to ensure that each purchase counts.


We want to set ourselves a very high and lofty goal of seeing HOW
SOON we can donate our first US$100 million. We believe with some
luck and hard work, this is achievable (within 5 years).


We appreciate you taking your time to review our services and
quality products.